Why are the Jolie-Pitt twins’ pix fetching $11 million+?
If you didn’t know, Angelina Jolie’s and Brad Pitt’s twins were born over the weekend in Nice, France - a boy (Knox Leon) and a girl (Vivienne Marcheline). The births themselves, not so noteworthy; the bidding war over first rights by celebrity magazines to publish the pix is at $11 million right now IS! (Uh, don’t all newborns kind of look alike?)
The question is why would magazines spend sooooo much money on baby pictures? They must be getting a sizeable return on investment or they wouldn’t continue the trend.
(The first Jolie-Pitt baby, Shiloh raked in $4.1 million. Matthew McConaughey’s baby, Levi, fetched $3 million. Jessica Alba’s little bundle, Honor, is following the pack at $1.5 million.)
While it’s nice these babies are earning their keep so early in the game, who do you think is buying these magazine? Women, of course. Just another example of females driving sales.
Your business may not be shelling out millions to reach the female market, but as the largest segment of the buying population in EVERY MARKET, you should definitely know how to reach them.
Marketing has changed, my friend.
=> It’s not enough to just know how the traditional model used to work.
=> It’s not enough to slap up some social networking.
=> It’s not enough to record some audio or video.
There is a SYSTEM to more effectively reaching the female and the conscious market (regardless of YOUR gender). And I want to hand it to your personally at *The She Factor* workshop I’m holding here in Los Angeles, October 2, 3, and 4.
(IMPORTANT SIDE NOTE: This event is NOT a pitchfest. *The She Factor* is a quality, CONTENT-RICH WORKSHOP where we actually study and apply the latest marketing principles to YOUR EXISTING MODEL for maximum return on investment. There is no other workshop in the information marketing industry set up to do this.)
Join me to discover:
*Why the marketing we’ve used for nearly 100 years finally needs an update (and how to make YOUR marketing more effective);
*The 5 easy factors that must be present at all stages of marketing to women (skip just one of them and you’re likely to lose her loyalty forever);
*What her innermost values are so you can speak her language for long-term connection (HINT: if you’re trying to sell hamburgers to vegetarians, you’re barking up the wrong tree);
*Exactly how to win her back if you’ve made major mistakes in the past (we can’t change what was, but we can sure repair what IS);
*Hypnotic tactics that move her toward taking action to what you want NOW (signing up for your newsletter, buying a product, hiring you . . . whatever your goal is, I can show you how);
*And so much more!
Details are at www.TheSheFactor.com.
GREAT NEWS!
The first 30 attendees who register can now bring a special friend, partner, or colleague to the workshop at HALF OFF your ticket price. (VIPs excluded - sorry.)
Reserve your spot now at www.TheSheFactor.com!
Whether online or offline, women are without a doubt THE largest marketing group you could possibly focus your attention on. The celebrity magazines that have deep pockets are really not that different from your business. They are in it to give their market what they want while making a ton of money in the process.
I can’t wait to see you in October and work on your business personally!
Warmly,
Lorrie Morgan-Ferrero
Red Hot Copy
P.S. Remember, only the first 30 registrants are eligible to bring in a partner at HALF PRICE of your ticket. I wouldn’t delay if I were you. People will be clamoring for this deal. www.TheSheFactor.com
