Comments on: What would you ask? http://www.redhotblogging.com/what-would-you-ask/ Fri, 10 Sep 2010 22:07:36 +0000 http://wordpress.org/?v=2.2 By: Neil Evansan http://www.redhotblogging.com/what-would-you-ask/#comment-816 Neil Evansan Sat, 18 Oct 2008 09:04:38 +0000 http://www.redhotblogging.com/what-would-you-ask/#comment-816 Aloha John! I'm kinda new to the 'professional' copywriting game, so these questions may not be new or interesting. Let's find out, OK? 1 - Websites ..... LOTS of individual pages (conventionally mapped and indexed) or 5-8 specific landing pages with links back to the main site from there? 2 - If you were to get started in Copywriting today, what are the 11 must-have books and courses YOU'D buy? (or beg or borrow or steal?) 3 - If you were a tree, what kind of tr ... WHAT?? Wait a darn minute! Oh, I see now ..... my apologies! for a moment, I was channeling Barbara Walters writing her questions for an upcoming John McCain interview! scheeeesch! 4 - Long Copy, Hit'em-in-the-face-with-a-2x4-Text or hyper-loooooooooooong pages? 5 - There's an old saying - "Sex Sells." We teach that as one of our Top 16 Must-Know Marketing strategies. it's been used successfully since ..... Caveman days! With Copy, where do you (personally) draw the "Sex-Sells" line? 5 - As a Master Marketing Guru Strategist, what are the best or favorite 5 strategies you developed and taught? Thanks John! Looking forward to learning more from you in the months & years ahead! ~ Neil ~ Aloha John!

I’m kinda new to the ‘professional’ copywriting game, so these questions may not be new or interesting. Let’s find out, OK?

1 - Websites ….. LOTS of individual pages (conventionally mapped and indexed) or 5-8 specific landing pages with links back to the main site from there?

2 - If you were to get started in Copywriting today, what are the 11 must-have books and courses YOU’D buy? (or beg or borrow or steal?)

3 - If you were a tree, what kind of tr … WHAT?? Wait a darn minute!
Oh, I see now ….. my apologies!
for a moment, I was channeling Barbara Walters writing her questions for an upcoming John McCain interview!
scheeeesch!

4 - Long Copy, Hit’em-in-the-face-with-a-2×4-Text or hyper-loooooooooooong pages?

5 - There’s an old saying - “Sex Sells.” We teach that as one of our Top 16 Must-Know Marketing strategies. it’s been used successfully since ….. Caveman days!
With Copy, where do you (personally) draw the “Sex-Sells” line?

5 - As a Master Marketing Guru Strategist, what are the best or favorite 5 strategies you developed and taught?

Thanks John! Looking forward to learning more from you in the months & years ahead!

~ Neil ~

]]> By: Bary Wilkinson http://www.redhotblogging.com/what-would-you-ask/#comment-791 Bary Wilkinson Thu, 16 Oct 2008 07:44:54 +0000 http://www.redhotblogging.com/what-would-you-ask/#comment-791 Joe Penna has already asked about video v print. Could you please add your take on social networking to that. It is effective in getting traffic but how good is that traffic. Does your CTR drop drastically? Being from the UK and selling in the USA market causes some problems for me with regard to spelling and grammar. On Lorrie's advice I am using American English, but is there any time when it will be advantageous to use UK spelling in the American market? In other words, how many and what type of Americans are comfortable with UK spelling and grammar. Also, how important is spelling and grammar. I am noticing an increasing amount of mis-spellings and bad grammar (UK and US) on sales pages and ebooks. Has the time come when correct spelling is looked on as wrong because most people can't spell correctly but don't know it? In other words, do I have to learn to spell badly in order to sell more? Joe Penna has already asked about video v print. Could you please add your take on social networking to that. It is effective in getting traffic but how good is that traffic. Does your CTR drop drastically?

Being from the UK and selling in the USA market causes some problems for me with regard to spelling and grammar. On Lorrie’s advice I am using American English, but is there any time when it will be advantageous to use UK spelling in the American market?

In other words, how many and what type of Americans are comfortable with UK spelling and grammar.

Also, how important is spelling and grammar. I am noticing an increasing amount of mis-spellings and bad grammar (UK and US) on sales pages and ebooks. Has the time come when correct spelling is looked on as wrong because most people can’t spell correctly but don’t know it?

In other words, do I have to learn to spell badly in order to sell more?

]]> By: Joe Pena http://www.redhotblogging.com/what-would-you-ask/#comment-786 Joe Pena Wed, 15 Oct 2008 01:15:21 +0000 http://www.redhotblogging.com/what-would-you-ask/#comment-786 John (via Lorrie), 1. What's your take on print versus video in online sales. I'm torn between the two, and wonder if you're moving more in that direction yourself. 2. Outrageous headlines - I don't like them. Even the one-legged golfer. They seem too fantastic. Do they REALLY work? Really? 3. If Lorrie was a guy, would you still have her give a woman's view on copywriting? :) Peace. John (via Lorrie),

1. What’s your take on print versus video in online sales. I’m torn between the two, and wonder if you’re moving more in that direction yourself.

2. Outrageous headlines - I don’t like them. Even the one-legged golfer. They seem too fantastic. Do they REALLY work? Really?

3. If Lorrie was a guy, would you still have her give a woman’s view on copywriting? :)

Peace.

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