I shot this video in Minnesota with my gal pal Viki Viertel (www.thedigitalbuddha.com) to explain why I’ve incorporated marketing to women as part of my brand. The bottom line is, numbers don’t lie. Women have flip flopped to be the most influential and buy-happy segment of the population.

I’ll be sending more of these your way to help get you up-to-speed on how the paradigm of marketing has changed. (I was shocked when I started doing the research, by the way! Just because I’m a chick doesn’t mean I knew how to market to others of my kind.) If you want a real education, consider joining me for my live workshop event in LA, October 2, 3, and 4 called *The She Factor.* You’ll be happy you did!

Let me know what you think…

This entry was posted on Tuesday, July 22nd, 2008 at 4:59 pm and is filed under Events & Seminars, Sales & Marketing Tips, Copywriting Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.