Today as part of my Sterling Inner Circle Mastermind call I discussed (among 4 other hot topics) how to make money over the holidays. One of my suggestions was to hold a teleseminar. I gotta be honest…my entre into teleseminars was in 2004 through Coachville. Excellent overview and I started to dip my toe in the water.

Then I took Alex Mandossian’s Teleseminar Secrets and my business model totally changed. He actually has a call on Thursday, December 4 at 6pm PST/9pm EST. If you can make it, you should. I’ll be there. Register at www.redhotteleseminar.com.

Meanwhile, I can give you a brief overview of how to conduct a teleseminar. Trust me…this is BARE BONES. There are so many ways to do it wrong. Take my advice and learn from Alex.

Teleseminar Steps:

1. Decide on a topic. Think about what’s relevant. Time of year. Financial cycles. www.chases.com.
December
National Stress-free Family Holidays Month
December 1- 8 is Recipe Greetings for the Holidays Week
December 5th is Bathtub day
January
Financial Wellness Month
January 1- 7 is Women’s Self Empowerment Week
January 21 is National Hugging Day
February
Spunky Old Broads Month
February 11-17 is Random Acts of Kindness Week
February 6th is Pay a Compliment Day

a. Survey your market to find out what they want. Surveymonkey.com. Don’t waste your time on a topic they won’t pay for.
b. Select a date and time. Depends on your market but Monday – Thursday better usually. If have something from 9am to noon Pacific/noon to 3pm Eastern usually get some global attendees.
c. Decide how long the call will be. 60-75 mins fits on a CD.
d. Decide format of call. Guest or no? Q&A or no? Submit questions ahead of time or no?
e. Come up with a snazzy title. Examples: *Secrets to Getting Fabulous Celebrity Endorsements for Your Book, Your Business & Your Products* or * How To Strategically Grow Your Business Using Facebook & Other Social Media* or *Insider Secrets to Writing Copy that Sells to Women*
f. Create script for the call.
g. Get a bridge line with recording capability and practice ahead of time. Know how to mute and unmute callers, turn off entry/exit chimes, know how to record. www.nocostconference.com, www.freeconference.com
h. Write online sales letter.
i. Set up shopping cart or other payment system.
j. Write Autoresponder for purchases.
k. Write success page copy for after purchase with directions explaining what to do. Can be the same copy as Autoresponder.
l. Write promotional copy for ezine, blog, social networking groups.
m. Write affiliate copy if using affiliates.
n. Write reminder emails for attendees.
o. 15 minutes before teleseminar lock up pets, turn off phone ringers, go to the bathroom. Visualize a smooth informative call. Jump around or dance to get your energy up. When dialing in, press *70 to turn off call waiting.
p. After call, create thank you Autoresponder for attendees. Let them know when the audio is available for download.
q. If you’re turning this into a product, you should have it transcribed. I use Elizabeth Douglas at e-douglas@sbcglobal.net. Expect 3-5 days turnaround from most transcriptionists.

This entry was posted on Wednesday, December 3rd, 2008 at 10:25 pm and is filed under Sales & Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.