S.E.X.Y Marketing
I have a confession to make. I don’t particularly like writing all the time. I have a love/hate relationship with it actually. And I make a good living at it. But it can be painful. There is no more uncomfortable feeling than staring at a blank sheet of paper and knowing you have to fill it with sparkling words about your business.
I can’t always find my writer’s hat when the time comes. But for me that isn’t an option. And it probably isn’t for you either. No one wants to waste hours, even days, trying to get their marketing message down on paper and out to the world. We need a reliable, replicatable system we can turn to without thinking.
You have to start any communication by understanding the essence of who you are. We do this everyday naturally without even thinking about it. We just talk and it spills out. There is no block there. But somehow when we have to WRITE that same message, we tend to freeze up. Does that sound familiar to you?
That’s because we write many times slower than we speak or think. So those thoughts are spinning around in our brains (updating by the millisecond), preparing to travel down our arm to our hand and they get STUCK. Boom you have writer’s block…or writer’s FREEZE as I like to call it. What happens to ice when you warm it up? It melts. All you have to do is warm it up and it flows.
I’m going to show how to melt that writer’s freeze and actually have fun. I want to talk to you about S.E.X.Y. marketing. That’s S.E.X.Y. as in Seductive, Engaging, eXpression of You. Being YOU is the best way to connect with your target.
We actually play this scenario out in real life all the time. Have you ever seen a guy or a gal that really turned you on? Someone like Brad or Britney (okay, maybe not Brit anymore). Or how about your significant other? You fill in the blank.
When you’re attracted by someone, what is the first thing you want to do?
Get their attention. And you get their attention through seduction or flirting. It’s the same in copy. But you can only get their attention authentically when you put your personality in the copy. So consider opening with a brief story they can relate to.
In order to get their attention you have to prove you care. So do your due diligence. Study your target market/tarket intently. The thing about writing is a lot of energy has to take place BEFORE you write a single word. You have to know the answer to these 3 questions:
- Who are YOU?
- Who are THEY?
- What do they WANT?
Once you have their attention, of course, you want to keep it and build a relationship. So engage them in conversation. When people read your writing they are also having a conversation…a conversation in their mind. They are coming up with objections and questions while agreeing and disagreeing with parts of what you offer. So you want to be sure you to anticipate what their needs are.
