As the year winds down I can’t help but look at how I want to improve my 2007. It’s what all successful entrepreneurs must do – you included! In fact, the more successful you want to BECOME, the more important PLANNING becomes.

So let me pull back the curtain and confess some of the shortcomings Red Hot Copy endured this past year.

1. Not using mentorship opportunities like I should have. I currently have two mentors as well as running my own Sterling, Gold, and Platinum mentorship programs (just email me for more information if you’re curious). I get on my own mentees about not using their benefits enough. But the truth is I was also guilty of not using my mentors to full capacity.
   
2. Not setting firmer boundaries. I love people who want to learn from me…really I do. So much so that I haven’t been protective enough of my own time. After hiring a pricey consultant to help us set up client intake systems that problem is history in 2007. Having systems in place ensures that I spend more time creating and writing, which is what I’m good at.
3. Not using direct mail sooner. Since I cut my teeth on Internet marketing, my other marketing friends and I would cackle about how Dan Kennedy (and his crew) didn’t use email. “What a dinosaur! And can you believe he relies so heavily on faxes and direct mail? Why not just use carrier pigeons?” We were wrong; Dan was right. Direct mail works.
4. Not having more lead time on live events. Last year I held two “Speed Copywriting Workshops”. Both were phenomenal (the DVD product will be ready in early January). But I barely caught my breath from the first one when it came time to promote the second one. I ended up working way too hard instead of spreading the event dates farther apart. This year I’m only having one “Speed Copywriting Workshop” in October.
5. Not scheduling in fun. One of my biggest values is to laugh and have fun. But I realize last year I got so bogged down in “work” I forgot the “play”. Not so in 2007. This year my husband and I are going to swim with the dolphins, ski with the family, and visit Scotland in August. For me personally, I’m going to start taking singing lessons and ride more horses.

So those are the areas I want to flip in my life for next year. How about you?

Have you examined YOUR business life yet? If you want a little help planning, hop on to the next Sterling call, “Profitable Planning to Make 2007 Your Biggest Year Ever!” Start 2007 off right.

ABOUT THE AUTHOR:

Lorrie Morgan-Ferrero, President of Red Hot Communications, Inc. is among a handful of the most highly sought after copywriters in the industry. Having studied with the leading gurus like Dan Kennedy, John Carlton, and Gary Halbert, Lorrie’s passion is teaching both entrepreneurs and copywriters how to master their own marketing through powerful copy. Her award-winning home study course, “Red Hot Copy to Woo Your Target Market” is a staple in marketing libraries. Annually she conducts an international online copywriting school, (“Red Hot Copywriting Bootcamp”), teaches a live workshop (“The Speed Copywriting Workshop”), and is a frequent guest speaker for other events. Lorrie’s ezine, “Copywriting TNT”, reaches over 15,000 subscribers in 74 countries worldwide. Learn more at www.redhotcopy.com.

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