Turns out Hyundai has become the top sponsor of the beloved Academy Awards in February, taking over the spot usually held by General Motors. Cadillacs are their crown jewel of sales but GM lost a mind-boggling $15.5 BILLION in the second quarter due to changes in consumer tastes. (No doubt folks are stinging over the outrageous gas prices this year and looking to drive more economical cars.)

According to *Advertising Age*

Hyundai is up 8.8% for the year in cars sold, while Cadillac is down 6% for the year. In short, while Cadillac controlled 1.3% of the car market last year, this year it controls 1.2%. Hyundai, meanwhile, has gone from owning 2.9% of the U.S. car market last year to 3.1% this year, according to Automotive News data.

I love our black Caddy but I gotta say the convertible Audi is much less painful to drive when it comes time to visit the pumps.

This entry was posted on Wednesday, October 8th, 2008 at 8:48 am and is filed under Sales & Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.