I’m so sad to hear that copywriting great, Gary Halbert, has passed away. Gary was one of my idols and had a huge influence on me wanting to become a copywriter.

I remember when I first discovered who he was I was mesmerized by his copy. It was so in-your-face and testosteronal. I LOVED IT! Gary didn’t care what you thought of him and it really showed in his copy. He was one of a kind and I miss him already. Definitely an unconventional guy till the end.

Gary, just know in your soul that you made a difference in many people’s lives. Thanks for being. You’re missed.

Love,
Lorrie

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