Just got back from a snuggly Valentine’s weekend with my Hubby! A little dinner, lots of dancing, and an unpredicted costume change.

I had packed three outfit options since I wasn’t sure what mood I would be in. I brought my pink designer mini, my red Grecian-inspired dress, and my multi-colored sequin shift . . .all with appropriately matching shoes and jewelry. (Not sure if guys know what goes into putting together the perfect look for them but that’s another post!)

Well I had never worn the sequin shift before so it was my first choice. Only after dinner (and round one of dancing) did I realize I couldn’t ignore the pain any longer. The sequins were scratching the heck out of my tender armpits. (Cue the red dress. All was well after the change and the night was incredibly smooth.)

After coming home and settling in it dawned on me; a special weekend getaway is a lot like social marketing. It’s a lot of fun but if you’re not prepared it can go terribly wrong.

Let’s take a quick peek at what I mean…

August 2009 research shows one of the biggest social network sites having approximately 400 million users, staying logged in for an average of 55 minutes a day, with 14% earning over $125K a year.

That means almost a half a billion people logging in every single day, building relationships, exchanging information, and making BUYING decisions on everything from services to products to information. (YES, even the things you’re promoting!)

I’d like to explain to you how you can get your share of that huge market in a complimentary teleseminar called:

*7 Mistakes Even Smart Marketers Make with Social Media*It happens Wednesday, February 17 at 1pm PT/4pm ET.

http://www.redhotcopy.com/start/socialmediaintrocall.php

(And YES, it will be recorded. But please register for MP3 access whether or not you can make it live.)

There are plenty of gurus out there who can decipher the social media for you but I’m going to share the pitfalls that I see even A-Listers make over and over again. (My methods have gotten me invitations to speak around the world, interviews with CEOs & celebrities, as well as a very targeted subscriber list devoted to my brand.)

I feel moved to share what I know with you. There is so much power behind social networking when you know how to use it. Although not exactly like a romantic getaway, social media can reestablish relationships (and actually forge new ones). But you must be prepared and have a PLAN. Hope you can join me on Wednesday!

Oh yeah, this is the red dress I changed into. It was much more comfortable!

(I also encourage you to follow me on Twitter http://www.twitter.com/redhotcopy as well as Facebook so you can ’spy’ on what I’m doing and how you can do the same!

Do you have friends who still don’t get what you do? Me too! Unless my friends are also entrepreneurs, they’re clueless about how we think! I still love them, but I NEED my entrepreneurial tribe!

We need to stick together. Visit my new Sterling Plus Mastermind group and see what I mean!

Man is my body SORE! Watch this video and find out why…

Details are at She Factor Copywriting Bootcamp

By the way, one of the inspirations to REALLY get in tip top shape is my husband wants me to dress up like Jean Grey from X-Men for Halloween.

This month I was able to once again be part of the faculty for my copywriting mentor, John Carlton. He held a Hot Seat Seminar in San Francisco with ‘civilians’ and other copywriters. As always, I came home with tons of notes for myself! (It’s kinda funny how watching other people’s hot seats can give you ideas about your own business…even MORE SO than when you’re on the actual hot seat!)

As usual, I was the only female on the faculty. Being ‘one of the guys’ while keeping my female perspective was incredibly empowering. I got the privilege of reinforcing exactly WHY *The She Factor* Marketing System exists. Yup…things are changing and guys DO THINK DIFFERENTLY.

1. Find 10 business models you like and adapt your model to that. You don’t have to reinvent the wheel.

2. Visit where your target market hangs out and see what language they type in to find each other. These words are priceless keywords you need to know.

3. Follow people in your industry on Twitter. Find out who is following them by visiting their profiles. Follow those people.

4. Become a merciless capitalist. (Yes, a dude thought pattern but since women still seem to be paid less in most marketplaces, something to consider.)

5. Non de plume. Take yourself out of the day-to-day details and focus on your gifts. In other words…DELEGATE and OUTSOURCE. www.AssistU.com, www.Guru.com, www.ELance.com, www.ODesk.com, www.MySunday.com, www.RentACoder.com

6. Neurolinguistic Programming (NLP) is jungle-level psychology brought to current society.

7. No more free info. You deserve to be paid for your expertise.

8. Use www.itunesu.com to upload content.

9. Google has an external keyword tool that’s free and pretty good.

10. “When all else fails, give them what they want.” Gary Halbert

11. “If you can’t give it away you can’t sell it.” Mike Morgan

12. 1000 click throughs in a pay per click ad is a good sample of how well your ad is performing.

13. Applause equals money. If you’re doing it right, you’re getting paid or ‘applauded.’

14. Don’t worry about the words when you start writing copy. Just worry about the MESSAGE. How would you explain what you do to the average Joe in a bar? Your message should be an ‘urgent whisper in a crowded room’ not a hypey sales pitch.

15. Don’t worry about being too simple or basic. Always cover EVERYTHING in your copy, even if you think they know it. Nothing is worse than leaving something out because you think they know it…and then to be wrong.

16. Good marketing has enormous amounts of theatre.

17. Need to make $2,093 every day for a year to be a millionaire.

18. Social media is all about inappropriate sharing.

19. David Garfinkel, Harlan Kilstein, Kevin Rogers, Mike Morgan, Stan Dahl, Mark Landstrom, and Ben Hart are flat out geniuses. Thanks for letting me stay in the boys club.

20. Billy Bob Thornton said, “Some folks call it a Kaiser blade. I call it a sling blade” in the movie Sling Blade regardless of John Carlton’s misguided attempt to pin it on the other mental patient. Thanks for the $20!

My copywriting bro, David Garfinkel

Harlan Kilstein, the hat critiquer…

Stan Dahl’s shiny head and Carlton watching the Oscars

Kevin Rogers on his bday

Ben Mack, The Morganizer, Lisa Manyon

Ben Harte with his gorgeous wife, Wanda

At any rate it was an amazing ride complete with top-notch learning and hard-core fun! If you were there and have something TASTEFUL to add please comment. Or if you have other things to share and weren’t there, by all means let’s hear it!

Warmly,
Lorrie

P.S. I still can’t believe a ‘Real Doll’ is over $6,500 or that I now know more than I ever wanted to about one…

I said I’d give you more info on my blog about the *She Factor Copywriting Bootcamp* then I disappeared. Sure, I emailed my subscriber list the details, but some of you aren’t on that list. Truth is I got a pretty bad cold. That sounds lame, I know. But when you’re coughing up a lung and your head feels like a balloon it’s a little hard to concentrate.

Anyway, the 8 week teleseminar starts January 22 BUT it kicks off with a free preview webinar on Wednesday, January 15 at 5pm Pacific/8pm Eastern that you DON’T WANNA MISS! It’s all about how *The She Factor Marketing System* actually works. This call is content-rich. I wouldn’t dream of wasting your time. You can register here but be sure to call in early. Space is limited to 200 (and there is a ton of interest in this call!)

Oh yeah, and I’m feeling a lot better now too!

Warmly,

Lo

Hi,

I’m getting ready for the last hurrah of 2008! It’s gonna be a wild, fun-filled nite. I’ll have another message for you tomorrow as we all lounge around and welcome in 2009. See tomorrow you can officially get the scoop on my new “She Factor Copywriting Bootcamp” that starts January 15. Don’t hurt your head reading. Just have a quick look see and tell me what ya think!

Happy New Year!

Lo

Can Web 2.0 and social networking stimulate a struggling economy, make 3 brides social media super stars and prove that by simply asking for help the internet and wedding related communities will step up and lend a helping hand? Check out this cool video to learn more about this concept: http://www.youtube.com/watch?v=sp9NU8t1Bls

This concept is the brainchild of wedding planner Ciara Daykin. Visit her website at www.planetplanswedding.com to sign up for her free report “10 Individuals Who Changed The World With One Idea” (and it’s not the regular crowd you might think of at first). Don’t forget to join the facebook page Planet Plans Wedding to participate in this social experiment.

I’m soooo excited about today! FINALLY I get to interview my pal, Sandy Grason, about how to get actual celebrity endorsements for your book (even before it’s finished). I’m especially interested because MY book, *The She Factor* is about 80% done. She was able to get endorsements from celebs like Deepak Choprah, Louise Hay, and Mark Victor Hansen. Check out the fun video we did to talk about it when we were in town together. (She lives in Florida and I’m in California….gotta love the virtual world!)

Watch Video

I’m so honored to have been interviewed by George Williams about marketing to women in the non-profit sector. I mean, the truth is when you change your marketing to appeal to women, your business is obviously going to ramp up. I know you’ve heard the standard stats about women making 85% of the purchasing decisions and so on.
There is not a business out there that couldn’t be improved with some of these very lessons…

Read our interview here:
http://snipurl.com/nonprofitwomen

Warmly,
Lorrie

I just survived a loooong 3-day weekend of 10 hour lectures (with no Internet, texting, or cross-talk allowed) in meat locker-like temperatures with no food or drink allowed in the room alongside 200 other people. And it was probably the best time I’ve invested in years.

My fabulous gal pal Sandy Grason convinced me last week to join her for a seminar on STORY by the screenwriting master coach, Robert McKee. I’ve been following Bob for over 20 years and have wanted to take his course for that long. But since I’ve been out of acting, it wasn’t on my radar until last Tuesday when Sandy asked, “Guess what I’m doing for my birthday? I’m going to Robert McKee’s Story seminar.” My jaw dropped. She couldn’t have known what perfect timing it was. There are no accidents.

After literally crying and ruminating over all the writing I have on my desk now, I realized I really needed to go. So I did. It was great, just as I knew it would be. The coolest part was I got NEW fodder to teach at my upcoming event, “The She Factor” Workshop on November 10-12 in LA. I had already had a clinic planned just on storytelling.

Now it’s going to be even MORE amazing! Attendees won’t have to sit through the 12 hour days (including lunch and four 15 minute breaks…it was brutal, trust me) because I’m going to synopsize and share his techniques, along with many others in November.

Sandy and I also did a video interview with Bob you’ll see soon on YouTube. I’ll let you know when it’s up. Gotta go get this new stuff integrated into the workshop.

Love,
Lo