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Last week I talked about the *Close Factor* - the third step to take in catching your share of the female market. Today, we’re going to talk about what to do after the close - what I call the *After Factor.*

FACTOR NUMBER 4:
THE AFTER FACTOR

What happens AFTER a sale is extremely important. Women want to know you didn’t just ‘use’ them for a quickie. They want to feel they mean something to you. It’s easy to take people granted. And it’s the fastest way to lose the female market.

Put autoresponders in place to follow up long after she has purchased something from you. Refer her back to hot tips in your product she should be using. The last thing you want to do is sell something to someone and not have them ever look at it again, right? So make it easy with follow up.

And by the way, don’t use every Autoresponder as an excuse for the upsell. You can upsell as you build the relationship, but don’t do it too soon with a woman.

If you’ve messed up, the best thing you can do to get her loyalty is great customer service. Customer service is very underrated these days because we’re all so busy. But it’s never been more important. Offer a discount to give us another try, write a long letter of apology and let them know you want their business back, make them feel cared about and special and you’ve got ‘em.

This is the fourth of a five-part series on how to market to women. Next week we’ll talk about the final factor in the process of marketing to women - THE RAVE FACTOR.

If you’re ready to ignite the power of the feminine in your marketing (and reach many more people without spending a ton more on marketing), I expect to see you on our NEW DATES (!!) in Los Angeles November 10, 11, and 12 for the first ever hands-on workshop, *The She Factor.*

I’ll walk you through the process step-by-step and show you just how to apply each of these Five Factors to your business on-site with my proprietary *She Factor Marketing System.* www.TheSheFactor.com

You’ll leave this workshop with an action plan of exactly what you need to blend the old marketing with the new marketing for MAXIMUM PROFIT.

Read the details at www.TheSheFactor.com.

This entry was posted on Wednesday, August 20th, 2008 at 8:10 am and is filed under Events & Seminars, Sales & Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.