Remember I was giving you the sad news about my rockin’ webinar critique with John Carlton being lost in cyber space this morning?

Apparently the gods were smiling because, my Seattle-based, computer-whiz mentee, Toolie Garner, happened to be in town. After a little groveling on my end, she offered to make a HOUSE CALL to help me fix the file and show me some other computer shortcuts.

Toolie used to work for Microsoft. Yeah – she knows her stuff.

Toolie to the RESCUE!!!

So she came here to my home office and figured that mess out. She literally resurrected the video from cyberspace so it actually works. Then she showed me how to upload it to this page, www.redhotcopy.com/redhotsimple.

(She’s so good at explaining things, I think I could probably do it again without her help.)

Not only do you hear his amazing ideas for MY COPY, but you’ll be inspired to use some of his methods on your own stuff.
Now it’s on you to watch, listen, and learn John Carlton’s . . .

And tons more! (It’s really, really good.)

Hope you enjoy it as much as I did. His ideas were priceless. The only way to really improve is to be open to new things.

P.S. By the way, he’s taking down the other superstar videos from his site TOMORROW, October 21, 2008 at 11am Pacific/2pm Eastern when he officially launches his *Simple Writing System* course. I promise you, it’s the best free education you’re going to get on copywriting over the next 24 hours. (Oops – a little less than 24 hours.) Visit www.RedHotSimple.com NOW and get to watchin’ and learnin’.

It’s arrived! The testimonial reel from *The She Factor* private party. You’ll hear some of my favorite marketing secrets revealed about 30 seconds into it. NICE!

One of my earlier copywriting mentors was John Carlton. I learned a ton from him and credit him with much of my copywriting chops today. (He’s also funny as hell.)

I’ve been to many of his copywriting seminars and he never fails to blow me away with content. (Often he’ll have me as a special guest representing the female point of view which honors me to no end.)

Well, if you’ve been watching his tweets and blog posts you know he has something BIG coming up. (I actually got a sneak preview as well as an invite to…hey, wait a minute! I’m not spilling the beans yet!)

What I WILL say is he and I are doing a call on copywriting VERY SOON…but I need your help. It’s an interview and I would love some new, interesting questions to ask him about copywriting. Got any ideas? If you do, just leave ‘em here in the comments section along with your website (extra exposure for YOU).

I REALLY appreciate your help on this one.

Thanks in advance!

Lorrie

I’m so honored to have been interviewed by George Williams about marketing to women in the non-profit sector. I mean, the truth is when you change your marketing to appeal to women, your business is obviously going to ramp up. I know you’ve heard the standard stats about women making 85% of the purchasing decisions and so on.
There is not a business out there that couldn’t be improved with some of these very lessons…

Read our interview here:
http://snipurl.com/nonprofitwomen

Warmly,
Lorrie

Hi,

I know already I’m gonna be ruffling some feathers and getting thank you cards from others but I was asked by the attendees of my Beta *The She Factor* Private Party last week to pull together a list of my top cool people. There are definitely many other cool people. I’m not denying that. But these are the people I’ve learned from and wouldn’t mind hanging out on a desert island if I HAD to. If you didn’t make it, I’m sorry. This is a limited list obviously which I’m sure will change over time as I branch into new markets. (I never stop trying to learn and I hope you don’t either.)

In no particular order other than their overall category, I present my TOP 50 COOLEST list:

Copywriting
1. John Carlton, http://www.john-carlton.com
2. Gary Halbert, http://www.thegaryhalbertletter.com
3. Joe Vitale, http://www.mrfire.com
4. Joseph Sugarman, http://www.psychologicaltriggers.com
5. Yanik Silver, http://www.surefiremarketing.com
6. Michel Fortin, http://www.michelfortin.com
7. Ray Edwards, http://www.rayedwards.com
8. Lisa Manyon, http://www.writeoncreative.com
9. Melani Ward, http://www.melaniward.com
10. Michele Pariza Wacek, http://www.copywritingusa.com

Marketing
1. Dan Kennedy, http://www.dankennedy.com
2. Alexandria Brown, http://www.alexandriabrown.com
3. Michael Port, http://www.michaelport.com
4. James Roche. http://www.infoproductguy.com
5. Alex Mandossian, http://www.alexmandossian.com
6. Rich Schefren, http://www.strategicprofits.com
7. Perry Marshall, http://www.perrymarshall.com
8. Joe Polish, http://www.piranhamarketing.con
9. Corey Rudl (now run by Derek Gehl), http://www.marketingtips.com
10. Melanie Strick, http://www.successconnections.com
11. Jim Edwards, http://www.igottatellyou.com
12. Armand Morin, http://www.armandmorin.com
13. Tom Antion, http://www.antion.com

No Pressure Sales
1. Ari Galper, http://www.unlockthegame.com
2. Kim Duke, http://www.thesalesdivas.com
3. Lisa Sasevich, http://www.theinvisibleclose.com
4. Scott Stratten, http://www.un-marketing.com

Social Networking
1. Nancy Marmolejo, http://www.vivavisability.com
2. Mari Smith, http://www.marismith.com
3. Sandy Grason, http://www.sandygrason.com
4. Patsi Krakoff and Denise Wakeman http://www.blogsquad.biz
5. Willie Crawford, http://www.williecrawford.com
6. Jody Colvard, http://www.fmgnetwork.com
7. Elizabeth Potts Weinstein, http://www.thewealthspa.com
8. Viki Viertel, http://www.digitalbuddhastudios.com

Geniuses
1. John Reese, http://www.income.com
2. Mark Joyner, http://www.simpleology.com/
3. Eben Pagan, http://www.doubleyourdating.com
4. Jeff Walker, http://www.sixinseven.com
5. Mike Filsaime, http://www.mikefilsaime.com

Spiritual Marketing
1. Fabienne Fredrickson, http://www.clientattraction.com
2. Baeth Davis, http://www.handanalyst.com
3. Marie Forleo, http://www.marieforleo.com
4. Christina Merkley, http://www.shiftitcoach.com
5. Abraham, http://www.abraham-hicks.com
6. Bonnie Hutchinson, http://www.soulpower.com

Selling to Women
1. Martha Barletta, http://www.trendsight.com
2. Allison Armstrong, http://www.understandmen.com
3. Mary Lou Quinlan, http://www.justaskawoman.com
4. Tom Peters, http://www.tompeters.com

Just testing out adding a chat room. So does it work???

Turns out Hyundai has become the top sponsor of the beloved Academy Awards in February, taking over the spot usually held by General Motors. Cadillacs are their crown jewel of sales but GM lost a mind-boggling $15.5 BILLION in the second quarter due to changes in consumer tastes. (No doubt folks are stinging over the outrageous gas prices this year and looking to drive more economical cars.)

According to *Advertising Age*

Hyundai is up 8.8% for the year in cars sold, while Cadillac is down 6% for the year. In short, while Cadillac controlled 1.3% of the car market last year, this year it controls 1.2%. Hyundai, meanwhile, has gone from owning 2.9% of the U.S. car market last year to 3.1% this year, according to Automotive News data.

I love our black Caddy but I gotta say the convertible Audi is much less painful to drive when it comes time to visit the pumps.

First it was Kelly’s famous video on You Tube called, “Shoes.” An now just yesterday they launched an online network just for the little slice of heaven that is SHOES! It’s at http://shoetube.tv. Brilliant!